One system.
Two sides.
One destination.
Masters sell their method as a product on the marketplace. Builders build inside it — then hire the Master for the part that needs a human.
Six stages, mapped below. Builders join the track at stage 03 — and the two sides meet at stage 05.
Six stages, both sides
Read the left rail if you have a method to sell, the right if you have something to build. The rails merge at stage 05 — that’s the whole point of the system.
A real conversation first
A founder helps you find the framework inside your practice. Then you choose: build it yourself, free — or we build it with you for $1,000, returned on your first $10K.
arrives
The canvas gets built
A living canvas people build inside. Not a PDF, not a video course.
a product
Your listing goes live
Framework on the marketplace, programs and premium 1:1 above it. You set every price.
live
You find a method worth your time
Browse hand-vetted Masters. Open a free board and try the method, or book a strategy call and talk it through first. Two doors in.
Your method starts earning
Builders subscribe to work inside your framework. It teaches at 2am, on a Sunday, without you.
happens
You build the actual thing
The full framework plus the whole Studio. You finish with the artifact, not notes.
Stage 05 · the destination
The hire happens on the canvas
Everything before this was the on-ramp. The Builder has done the homework inside the Master’s own method — so the premium work starts at full speed, at full price.
A client who has already done the homework
They arrive having worked inside your method, draft in hand. No free discovery call to win. Just the paid work: a strategy session, a workshop, or the full engagement.
You bring the Master in
Book a strategy call to start, or go straight to a workshop, program, or 1:1. Direct engagement on the exact thing you built, their comments on your canvas, not in your inbox.
Your reputation compounds
Every Builder who succeeds is proof it works. From one method you already had.
closes
You might become a Master
Do this long enough and you will have a method of your own. The same door opens.
The spine of that journey is the same product the whole way down: one shared canvas in the Studio — where the method, the work, and eventually the Master all live.
Masters earn twice
Not a course platform. Not a booking tool. You sell both — and the first makes the second worth more.
The framework
Buyers subscribe to build inside your method. No calendar involved.
The premium work
Programs, workshops, and 1:1 with people your framework already convinced.
The money, with nothing hidden
The whole picture on one screen — including our own column.
Masters
- Build it yourself: free, nothing upfront, ever
- Or we build it with you: $1,000, returned as 0% on your first $10K
- Either path, a flat 10% when you sell. It never rises
- Master Pro, $49/mo, optional: launch engine, analytics, same 10%
- Zero commission outside Uptales. You set every price
Builders
- First board: free, no card
- Studio from $19/mo: full frameworks, docs, decks, canvases
- Programs and 1:1 at the Master’s price — the hire is the point
- Never any commission or platform fee
- Cancel anytime, keep what you built
Uptales
- Build Fees, when a Master asks us to build it
- Flat 10% commission above each Master’s first $10K
- Master Pro and Builder Studio subscriptions
- Nothing from your outside business
- We only win when a Master gets paid
See full pricing, annual billing, and the earnings calculator →
Every framework published makes the next one easier to sell
Each Master brings buyers. Each buyer builds, then hires. And some Builders come back as the marketplace’s new supply. Demand, supply, and trust grow in the same place.
- 1A Master publishes a framework
- 2Builders subscribe to work inside it
- 3The best of them hire the Master
- 4Some publish frameworks of their own
Two doors, one Studio
Pick your side.
Both doors open onto the same canvas — one side sells the method, the other builds inside it.
Sell your method, not just your hours
One conversation with a founder is where it begins. We onboard a limited cohort each month.
Become a MasterStart inside a proven structure
Open your first board free inside a hand-vetted Master’s framework. Hire the Master only when you’re ready.